Reem Mall, Abu Dhabi’s premier destination for immersive entertainment and family experiences, is set to electrify the capital’s gaming and tech community with its highly anticipated E-Sports Activation Campaign. Taking place from May 30 to June 29 on Level 2, the campaign promises an unprecedented celebration of creativity, competition, and youth innovation, reinforcing the UAE’s position as a leader in digital engagement and next-generation experiences.
Over the course of four weeks, visitors to Reem Mall will be immersed in an array of action-packed challenges and educational competitions. Among the highlights are the Fall Guys time trial and Fortnite Only Up challenges, where players will test their agility and speed as they climb a digital parkour course. Each participant will have three attempts to reach the highest point in the shortest time, with their top score contributing to a live leaderboard. The top three players at the end of each week will win exclusive prizes, making it one of the most thrilling activities in the campaign.
Another crowd favorite will be the EA FC Tournament, where gamers will face off in head-to-head football matches. Open to both mall visitors and students from invited schools, the competition will unfold in stages, culminating in an exciting final round where the top three players will be rewarded for their gameplay excellence.
The campaign also includes a strong educational component focused on inspiring the next generation of tech innovators. Throughout the event, young students from across the UAE will participate in Tomorrow’s Game Developers – Tech, a coding competition using the Scratch platform, endorsed by the Abu Dhabi Department of Education and Knowledge (ADEK). Teams of children aged 6 to 9 will design and create their own video games, which will be evaluated by industry professionals based on creativity, gameplay mechanics, and design.
In parallel, Reem Mall will host the Roblox Educational Building Challenge, inviting students to design robotic characters within the Roblox platform. These creations will be judged on criteria such as functionality, mechanics, and aesthetic design, with top performers earning well-deserved recognition and prizes.
Adding to the excitement, Reem Mall will introduce a dedicated Wall of Fame to honor all weekly winners. Positioned in a prime location within the mall, the Wall will showcase the names and photos of top players alongside branding from activation partners. This tribute to talent will remain on display for a full month, turning everyday participants into celebrated stars of the campaign.
“This E-Sports Activation is not just about entertainment—it’s about inspiring future creators, developers, and digital pioneers. We’re creating a space where kids, teens, and families can learn, play, and be recognized for their talents in an exciting and inclusive environment.” Bruce von Kaufmann, Director of Reem Mall commented.
With free admission, hands-on activities, and a wide variety of challenges for every age group, Reem Mall’s E-Sports Activation Campaign is set to become one of the capital’s most vibrant family-friendly events this year.
Visit Reem Mall this spring to witness the evolution of entertainment and experience the UAE’s e-sports scene like never before.
For more information, visit www.reemmall.ae and follow @reemmall on social platforms
