At Early Learning Centre (ELC), we create fantastic toys that make learning fun for children, in the age group of 0 – 6 years.

Launched in 1970, today the brand is one of the leading toy retailers in the world. We understand and strongly believe in the importance of play in the development of children. That’s why, all our toys are designed to help them explore the boundaries of their imagination and creativity, and at the same time make learning so much fun.