Following its most successful Eid campaign to date, The Galleria Al Maryah Island is bringing a fresh wave of excitement to the capital this Eid Al Adha with the launch of Kick to Win, a football-inspired activation running from 27 May to 7 June.
Building on the momentum of a record-breaking festive season, Kick to Win transforms shopping into a high-energy, immersive experience designed to tap into the excitement of this summer’s global football season.
A Limited-Time Interactive Experience
Located within a custom-built football-inspired pitch at Central Kitchens, Kick to Win invites visitors to put their accuracy to the test for the chance to win exciting prizes.
Shoppers who spend AED 500 will receive three kicks, while those spending AED 1,500 will receive six kicks for even more chances to win. After presenting their receipts at the activation counter, participants step onto the pitch and aim for colour-coded targets linked to different The Galleria Gift Card values.
Every successful shot unlocks a corresponding prize box, turning each attempt into a moment of anticipation, celebration and friendly competition.
The experience also includes a dedicated photo opportunity zone, designed to give visitors the perfect TikTok- and Instagram-worthy moment.
Created to capture the atmosphere and excitement of the world’s biggest football tournaments this summer, the activation blends sport-inspired entertainment with The Galleria’s signature retail and leisure experiences.
Entertainment for Everyone
In line with The Galleria’s commitment to creating welcoming experiences for the wider community, the activation also includes an alternative gameplay option for visitors who prefer not to kick.
This ensures the experience remains inclusive, accessible and enjoyable for all.
More Reasons to Visit This Eid
Alongside the activation, visitors can enjoy everything The Galleria has to offer, including more than 400 stores, over 70 dining destinations and family entertainment experiences such as Mission: Play! by Mattel and GAME OVER Escape Rooms.
Guests can also discover the destination’s growing portfolio of luxury, lifestyle and contemporary brands,including Marc Jacobs, Off-White, ASICS, Birkenstock and Skechers.
Dining remains central to the Eid experience, with visitors able to choose from standout restaurants including Almayass, Novikov Abu Dhabiand Isabel Mayfair, or gather with friends and family at CRAFT by Side Hustle.
The Shot Everyone Will Be Talking About
With football fever building and Eid celebrations just around the corner, Kick to Win is set to become one of Abu Dhabi’s must-visit experiences this season.
The activation will run for a limited time during Eid Al Adha, from 27 May until 7 June.
Guests are encouraged to arrive early, get their receipts ready and take their shot before all the prizes are gone.
For more information, visit The Galleria Al Maryah Island website or follow @TheGalleriaUAE on Instagram.
